Wednesday, 19 September 2012

Case Study 2


Case study 2: 10 things I hate about you

My second case study is 10 Things I Hate About You, directed by Gil Junger, a 1999 American teen romantic comedy film. In this clip we see new student Cameron being shown around the school by Michael who will soon become his best friend. During his tour Cameron sees Bianca, a beautiful popular girl who isn’t allowed to date. She is way out of his league but he embarks on a journey to get closer to her. The target audience is teenagers as the film is shot in a high school which consists of live action throughout. A Linear narrative structure is used and each character has a different dialect which helps portray the type of person they are. For example, Kat would talk a lot about women’s rights and frowns upon many boys which suggest she is a feminist. In contrast, Joey would constantly talk about how good looking he is and his modelling career which implies he is self-centred and arrogant.
The main theme explored in this film is love and the different types of love. For example, Cameron and Bianca share that stereotypical puppy love where Cameron is head over heels in love with Bianca. This is shown through the medium long shot as Bianca walks past with her friend and Cameron is in the background staring at her in amazement. Another type of love shown in this film is the type that Kat and Patrick share, this love hate relationship. The use of shot reverse shot shows them having a conversation but Kat’s facial expressions make it clear that she is not interested.

Characters in the film are represented in a true light as their image matches up to their personalities. Bianca is a popular girl who is always on trend wearing bright clothing to show her bubbly persona. She is different to most popular girls as she is friendly and not afraid to make friends with ‘unpopular’ people. This is shown through a long shot when she is walking through the corridor and smiles and Cameron, suggesting she is friendly.  Kat on the other hand often dresses in dark full grunge like clothing; and is rebellious as she gets sent out of class. Kat’s character challenges the stereotypes of girls in high school and this is shown through a long shot of a car filled with girls giggling listening to pop music, when Kat’s car pulls up, loud indie music blasts as she stares with a moody face. Many girls in high school look forward to social events such as prom whereas Kat is seen as anti social when she rips down the poster for prom. When talking about romance in class, Kat interrupts and gives her opinion on men and romance. It is made clear from the beginning that she is a feminist and has very strong opinions. Cameron is a shy new student who is well mannered and casually dressed like a stereotypical teenager in jeans and a shirt. The eye match shot shows contrast between Patrick and Cameron as it shows one character with confidence and one without. Michael is Cameron’s nerdy friend who is wearing a buttoned up shirt and laughs at his own jokes which suggest he is not funny at all and is actually quite lame.  
The teachers in the school are represented in an unethical way as they use lexis such as “shit”, “bitch” and “pissing me off”. The use of informal language suggests teachers in this high school do not take their jobs very seriously. The head teacher is smartly dressed in a suit and pearls, however her unprofessional behaviour and informal language does not match her appearance as she does not act like a stereotypical teacher. This connotes the school is dysfunctional. As Michael is giving Cameron the tour he spots Bianca. The background noise of students talking amongst themselves stops and non diegetic sound which is relevant to the audience begins to play. Slow soothing music starts as Cameron says “oh my god” and begins to follow Bianca. He stutters when he talks about her beauty, almost like love at first sight. The use of the medium long shot shows two cool boys (Joey and his friend) in contrast to two nerdy boys (Michael and Cameron) and the popular girls are in the middle. This implies they are in a love triangle. The idea I can take from this film and use in my own is the ending where the quiet boy finally gets to be with the popular girl. I could also use the camera angles where by the nerdy boy is gazing at the popular girl from a distance. 

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